{"id":221,"date":"2021-06-28T15:48:32","date_gmt":"2021-06-28T18:48:32","guid":{"rendered":"http:\/\/isoporamigo.com.br\/?page_id=221"},"modified":"2021-10-22T15:18:45","modified_gmt":"2021-10-22T18:18:45","slug":"projeto_piloto","status":"publish","type":"page","link":"https:\/\/isoporamigo.com.br\/index.php\/projeto_piloto\/","title":{"rendered":"projeto_piloto"},"content":{"rendered":"\n
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Conhe\u00e7a o Projeto Piloto no Perini Business Park<\/h2>\n

Para testar o engajamento da popula\u00e7\u00e3o na destina\u00e7\u00e3o correta de bandejas, boxes, marmitas e outros materiais em EPS\/XPS, foi desenvolvida uma campanha direcionada para a comunidade do Perini Business Park, maior parque industrial multissetorial da Am\u00e9rica Latina.<\/p> <\/div>\n<\/div>\n\t <\/div>\n\t \t<\/div>\n\t\t <\/div>\n\t<\/div>\n\t\t <\/div>\n\t \t<\/div>\n\t\t <\/div>\n\t \n\t<\/div>\n\t\n\t\t\n\t

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A base<\/h3>\n

O parque industrial foi escolhido porque abriga mais de 250 empresas de diversos ramos, conta com tr\u00e2nsito di\u00e1rio de 10.000 pessoas entre colaboradores, terceiros e visitantes, al\u00e9m de um campus da Universidade Federal de Santa Catarina e o Hub de Inova\u00e7\u00e3o \u00c1gora Tech Park.<\/p> <\/div>\n<\/div>\n\t <\/div>\n\t \t<\/div>\n\t\t <\/div>\n\t \n\t<\/div>\n\t\n\t\t\n\t

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Desenvolvimento<\/h2>\n

Como as equipes trabalharam no laborat\u00f3rio do projeto.<\/h3> <\/div>\n<\/div>\n\t
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\n\t\t Entre outubro de 2020 e janeiro de 2021 foram disponibilizados pontos de entrega volunt\u00e1ria (PEVs) de 100 L para empresas volunt\u00e1rias, que receberam ainda comunica\u00e7\u00f5es estruturadas sobre a destina\u00e7\u00e3o do Isopor p\u00f3s-consumo e outros tr\u00eas PEVs de 1500 L foram alocados em \u00e1rea comuns do parque industrial.\t <\/div>\n\t \n\t \t<\/div>\n\t\n \n<\/div>\n\t <\/div>\n\t \t<\/div>\n\t\t
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\n\t\t Os primeiros resultados indicaram que o material recebido tinha qualidade muito baixa para seguir para a reciclagem, pois era muito contaminado com restos de comida. Entretanto, as comunica\u00e7\u00f5es direcionadas surtiram efeito muito positivo e a conformidade do material saltou de menos de 30% nas primeiras semanas, para mais de 60% nas \u00faltimas semanas, tendo atingido um pico de 78%. \t <\/div>\n\t \n\t \t<\/div>\n\t\n \n<\/div>\n\t <\/div>\n\t \t<\/div>\n\t\t
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\n\t\t O resultado, que foi considerado um sucesso, permitiu transformar o projeto piloto em Programa, e desde ent\u00e3o, a conformidade do material coletado no parque industrial fica em torno de 80%.\t <\/div>\n\t \n\t \t<\/div>\n\t\n \n<\/div>\n\t <\/div>\n\t \t<\/div>\n\t\t <\/div>\n\t<\/div>\n\t\t <\/div>\n\t \t<\/div>\n\t\t <\/div>\n\t \n\t<\/div>\n\t\n\t\t\n\t
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Webs\u00e9rie<\/h2>\n

\u201cConfira a trajet\u00f3ria do Isopor\u00ae Amigo\u201d<\/h3> <\/div>\n<\/div>\n\t
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CONCEITO<\/p> <\/div>\n<\/div>\n\t <\/div>\n\t \t<\/div>\n\t\t

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Epis\u00f3dio 1: ISOPOR\u00ae \u00c9 RECICL\u00c1VEL.<\/p> <\/div>\n<\/div>\n\t <\/div>\n\t \t<\/div>\n\t\t

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Epis\u00f3dio 2: RECICLAGEM DE ISOPOR\u00ae GERA EMPREGO<\/p> <\/div>\n<\/div>\n\t <\/div>\n\t \t<\/div>\n\t\t <\/div>\n\t<\/div>\n\t\t

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Epis\u00f3dio 3: O ISOPOR\u00ae E A ECONOMIA CIRCULAR<\/p> <\/div>\n<\/div>\n\t <\/div>\n\t \t<\/div>\n\t\t

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Epis\u00f3dio 4: ISOPOR\u00ae AMIGO – A NATUREZA AGRADECE.<\/p> <\/div>\n<\/div>\n\t <\/div>\n\t \t<\/div>\n\t\t

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Epis\u00f3dio 5: POR QUE O ISOPOR\u00ae PODE SER AMIGO?<\/p> <\/div>\n<\/div>\n\t <\/div>\n\t \t<\/div>\n\t\t <\/div>\n\t<\/div>\n\t\t

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Epis\u00f3dio 6: parte 1 – RECICLAR O ISOPOR\u00ae \u00c9 BOM<\/p> <\/div>\n<\/div>\n\t <\/div>\n\t \t<\/div>\n\t\t

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Epis\u00f3dio 6: parte 2 – A IMPORT\u00c2NCIA DE RECICLAR O ISOPOR\u00ae<\/p> <\/div>\n<\/div>\n\t <\/div>\n\t \t<\/div>\n\t\t

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Epis\u00f3dio 6: parte 3 – O ISOPOR\u00ae (EPS) \u00c9 UM ALIADO<\/p> <\/div>\n<\/div>\n\t <\/div>\n\t \t<\/div>\n\t\t <\/div>\n\t<\/div>\n\t\t <\/div>\n\t \t<\/div>\n\t\t <\/div>\n\t \n\t<\/div>\n\t\n\t\t\n\t

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Apoiadores no Projeto Piloto<\/h2>\n

Nossos apoiadores que fazem conosco um mundo melhor<\/h3> <\/div>\n<\/div>\n\t <\/div>\n\t \t<\/div>\n\t\t <\/div>\n\t<\/div>\n\t\t
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Parceiros<\/h2> <\/div>\n<\/div>\n\t <\/div>\n\t \t<\/div>\n\t\t
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Realiza\u00e7\u00e3o<\/h2> <\/div>\n<\/div>\n\t <\/div>\n\t \t<\/div>\n\t\t <\/div>\n\t<\/div>\n\t\t
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\n\t\t \"city_lab\"\t\n\t\t<\/div>\n\t\n \n \n<\/div>\n\t <\/div>\n\t \t<\/div>\n\t\t
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Conhe\u00e7a o Projeto Piloto no Perini Business Park Para testar o engajamento da popula\u00e7\u00e3o na destina\u00e7\u00e3o correta de bandejas, boxes, marmitas e outros materiais em EPS\/XPS, foi desenvolvida uma campanha direcionada para a comunidade do Perini Business Park, maior parque industrial multissetorial da Am\u00e9rica Latina. A base O parque industrial foi escolhido porque abriga mais […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-221","page","type-page","status-publish","hentry","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"_links":{"self":[{"href":"https:\/\/isoporamigo.com.br\/index.php\/wp-json\/wp\/v2\/pages\/221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isoporamigo.com.br\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/isoporamigo.com.br\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/isoporamigo.com.br\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isoporamigo.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=221"}],"version-history":[{"count":28,"href":"https:\/\/isoporamigo.com.br\/index.php\/wp-json\/wp\/v2\/pages\/221\/revisions"}],"predecessor-version":[{"id":615,"href":"https:\/\/isoporamigo.com.br\/index.php\/wp-json\/wp\/v2\/pages\/221\/revisions\/615"}],"wp:attachment":[{"href":"https:\/\/isoporamigo.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}